H&R JOHNSON CERAMIC LAUNCH
Event Date: 01 OCTOBER 2021
In the heart of a pandemic, when most brands played it safe, H&R Johnson made a bold move — launching their ceramic line in the UAE at a time when international travel was a logistical maze.
CONFEX was proud to take on this challenge — and turn it into one of our most powerful showcases of precision, resilience, and creative logistics under pressure.
A Launch Against the Odds
Held in 2021, in the midst of strict PCR testing mandates and global travel restrictions, this event was more than a product launch — it was a statement of intent.
Choosing Dubai wasn’t just strategic — it was symbolic. A nod to the city’s world-class safety standards and its role as a gateway to the region. For HR Johnson, the UAE was the future. And for CONFEX, this was the moment to deliver.
36 Hours. 1,040 Panels. Zero Compromise.
The numbers tell the story:
1,040 custom display panels
600 attendees across borders
A full venue build-up in under 36 hours
Total project turnaround in just 20–25 days
And all of this during a time when every PCR result, every flight, and every permit mattered.
It wasn’t just event planning. It was an operation, executed with military-grade precision and powered by trust between client and team.
Logistics on Overdrive
Every attendee had to clear multiple layers of approval — from international travel permissions to up-to-the-minute PCR results — all while navigating the constantly shifting rules of the pandemic.
Each name, each detail, each document was handled with care. CONFEX built custom workflows to ensure nothing slipped through the cracks — and every single guest arrived on time, safely.
Heatwaves and High Stakes
As if the clock and the pandemic weren’t enough, nature added another twist: a 45°C heatwave during the venue build-up.
But the team pressed on. Working through the heat, side by side with vendors, artisans, and technicians, CONFEX brought the vision to life — with no shortcuts, no delays, and no compromises on quality.
A Launch That Set the Standard
The H&R Johnson Ceramic Launch wasn’t just about introducing a product. It was about proving what’s possible when courage, trust, and execution align.
For CONFEX, it stands as a symbol of what we do best – Deliver that which seems impossible, beautifully.