Al Fardan Exchange 50th Anniversary Relaunch
Event date: 28 MARCH 2022
When Al Fardan Exchange turned 50, it wasn’t just a celebration — it was a statement.
From orchestrating seamless logistics to curating unforgettable brand moments, we transformed this historic milestone into a bold, high-stakes experience. This wasn’t just another anniversary. It was a bold transformation — a shift from transactional to visionary. From legacy to future. And every second of the experience was meticulously crafted to reflect that journey. With precision planning and VVIP protocol at the forefront, the event embodied our passion for crafting events that don’t just impress — they inspire.
A Skyline Statement: The Burj Khalifa Takeover
What better way to honor five decades of financial leadership than to claim the tallest stage on earth?
Al Fardan Exchange became the first financial services company to take over the Burj Khalifa, not just as a branding surface, but as a storytelling canvas. It was a visual landmark — seen by thousands on-site and millions more online
The content was meticulously designed to reflect the journey from “transactional to futuristic,” capturing the essence of the brand’s evolution. Securing this platform required high-level approvals, precision planning, and creative execution at the highest level.
Protocol Meets Precision
Hosting Royalty and VVIP guests demanded the highest standard of discretion and detail. From curated menus to the spatial choreography of the venue to personalized hospitality, every element adhered to strict protocol while delivering an elevated guest experience.
Gifting with Meaning
Stakeholder engagement was equally intentional. The highlight: a bespoke crystal Burj Khalifa gift, etched with the new Al Fardan logo — a timeless symbol of gratitude and shared vision. INVITATION and registration logistics were managed end-to-end, ensuring a flawless guest journey
Broadcast Without Borders
To ensure the story resonated across borders, CONFEX orchestrated a multi-angle live broadcast — eight simultaneous vantage points, shot across multiple hotel rooftops and private suites, all feeding into synchronized streams on YouTube, Facebook, and Instagram.
The complexity of this live coverage was immense — but the result was global reach, local pride, and a live audience experience that rivaled major broadcast productions.
Technology Meets Heart
While every element of the event was a masterclass in logistics and execution, one moment stood above the rest: ensuring the Founder of Al Fardan Exchange could witness the celebration live from the comfort of his home due to health limitations.
With a custom-built, secure live feed tailored for him, the night became more than a spectacle — it became personal. A tribute not just to a company, but to ‘the man who started it all’.
Legacy Reimagined
The Al Fardan Exchange 50th Anniversary wasn’t just an event. It was a story told across the tallest tower, the finest tables, the broadest screens, and the most personal of settings.
At CONFEX, we don’t just plan experiences — we design moments that move people and elevate brands.
