THE CONFEX × alfanar STORY
Event date: Year 2014 onwards
The story of alfanar and CONFEX is one of trust, innovation, and shared ambition!More than a decade ago, what began as a single collaboration sparked a partnership that would shape the trajectory of CONFEX in lasting ways. alfanar wasn’t just another client — they were a company with vision, and they needed a partner who could match that energy.
Crossing Over Borders
Since then, our journey with alfanar has spanned continents. Together, we’ve made their presence felt at industry-defining events across the Middle East and beyond — from Middle East Energy (MEE) and ADIPEC, to IKTVA with Saudi Aramco, SABIC Jubail, and exhibitions in Egypt, Iraq, and Indonesia. Each project became more than a deliverable — it became an opportunity to tell their story on a global stage.
Precision as Philosophy
At the core of our success lies a guiding belief: meticulous planning is the key to effortless execution. We approach every alfanar project with this in mind — anticipating challenges before they arise, refining the smallest details, and creating systems that leave little room for error. It’s not just process. It’s our promise.
A 360° Partner
Over the years, our role evolved far beyond exhibitions. We became a creative and strategic extension of the alfanar team — managing international incentive trips, product launches, brand communications, and BTL campaigns, with excellent guidance and vision of alfanar’s highly professional executive team. Our work became more integrated, more impactful, and more aligned with their long-term business goals.
Built on Trust
This partnership has been made possible by the early belief placed in us by alfanar’s Chairman — a leader who empowered his team to trust in our vision and capability. That trust became the cornerstone of our relationship, allowing us to grow not just as collaborators, but as co-creators of something enduring.
The Journey Continues
Today, as we continue working toward new milestones — including our appointment as exclusive partner for MEE until 2025 — we remain energized by what lies ahead. The past twelve years have been marked by collaboration, growth, and innovation. And the best part? We’re just getting started!